New Ad Campaign Features Those Born at UAMS
| In the latest commercials for UAMS, the focus is on obstetrics and the many babies born at the state’s only academic medical center.
“UAMS has been delivering babies and providing the best obstetric and neonatal care for decades,” said Leslie Taylor, vice chancellor of Communications and Marketing. “We wanted an advertising campaign that celebrated our smallest patients.”
The Born at UAMS campaign initially started on UAMS’ social media channels as patients and employees were asked to share their photos and stories of being born at UAMS. The response was overwhelming — and the idea for the television ads was born.