Little Rock Subaru Delivers Blankets, Activity Boxes to UAMS Myeloma Center

By Nathan Tidwell

In partnership with the Leukemia & Lymphoma Society, Subaru of Little Rock delivered 100 blankets and 30 arts and crafts kits to the Myeloma Center on June 21. The blankets are intended to provide comfort for myeloma and other cancer patients. The arts and crafts kits are designed for children.

Lovelace and van Rhee.

Leukemia & Lymphoma Society campaign development manager Phyllis Lovelace with Myeloma Center clinical director Frits van Rhee, M.D., Ph.D,

“I thank all of you for your support for our program,” said Frits van Rhee, M.D., Ph.D., Myeloma Center clinical director. “Our patients greatly appreciate your support — it provides them emotional support as well as the physical support of the blankets.”

“Subaru has a special program — the Love Promise Program — and the Little Rock chapter does particularly well and was recognized nationally for its efforts,” van Rhee added.

Subaru of Little Rock received the 2023 Subaru Love Promise Customer and Community Commitment Award, which recognizes Subaru retailers who provide an exceptional customer experience as well as demonstrating an outstanding commitment to supporting causes in their local communities.

“The kits for kids have coloring books and activities for kids who are getting treatment,” said Mike Wilson, Subaru of Little Rock’s general manager. “There’s also a Love Promise tab on our website where people can submit a story.”

This is the fifth year that Subaru of Little Rock has made donations to UAMS, following visits in 2017, 2018, 2019 and 2022. Subaru and the Leukemia & Lymphoma Society have donated more than 167,000 blankets and more than 21,500 arts and crafts kits to hospitals nationwide since 2016.

Myeloma Center staff.

Frits van Rhee, M.D., Ph.D., addresses the gathering.

Van Rhee also expressed his gratitude to the Leukemia & Lymphoma Society.

“They have a long-standing commitment to supporting blood cancer not only in research, but also to patients with aid and travel. Last year they gave $1.6 million to our patients — a tremendous amount of money.”

Madison Nix Davis, a resource specialist for the center’s social work department, summarized what this donation means.

“It can make all of the difference to patients to know that someone cares,” Davis said.